National CineMedia agreed on 10 August, and announced on 11 August, to acquire Captivate, an operator of digital video screens in office and residential buildings, for an enterprise value of $275.0m.
Why National CineMedia is buying Captivate
NCM said the deal creates the leading premium video and digital out-of-home platform, diversifies its network and opens cross-selling opportunities to advertisers seeking attentive audiences.
“The acquisition of Captivate is a key step in advancing NCM’s strategy to build a broader premium video and digital out-of-home advertising platform”
Deal terms and financing
NCM bought Captivate from Generation Partners, which acquired it in 2013. It funded the purchase with a new $275.0m senior secured term loan, cash on hand and a new $25.0m revolving facility.
Regulatory approvals and timing
The acquisition closed on 18 September 2026 after regulatory approval.
Market context
The combined network has more than 48,000 digital screens in theatres, office buildings and residential properties across 185 designated market areas, including all of the top 100.
