Etraveli Group said on 8 January it had acquired Wenrix, an Israeli developer of AI tools that help online travel agencies and corporate travel managers improve flight pricing, flexibility and post-booking service. Financial terms were not disclosed.
Why Etraveli Group is buying Wenrix
Etraveli said the deal extends its business-to-business flight-selling platform. The two companies were already partners, and chief executive Mathias Hedlund called Wenrix a strong strategic fit with the group's ambition.
Deal terms and financing
Globes reported market estimates that the price was $200m-300m including future milestone payments. Wenrix will remain a fully independent company within Etraveli with the same strategy, leadership team and product roadmap.
Market context
Wenrix was founded in 2018 by Amir Balaish, Tor Leelo and Armon Avrahamy and has raised $23m, most recently in a 2023 round led by Insight Partners, according to Globes. It told Globes it had annual recurring revenue of more than $20m, about 40% annual growth and 80 staff, 60 of them in Israel, and that more than $14bn of flights were sold through its platform in 2025.
