Comscore sold its box office measurement and Hollywood Software businesses to an affiliate of private equity firm Advaya Capital on 27 May for a base purchase price of $70m in cash.
Why Advaya Capital (Flix Buyer Inc.) is buying Comscore Movies and Hollywood Software
Advaya said returning to the Rentrak name reflects a return to the service and innovation that built the platform, and that it plans to engage with studios, distributors and theatres on improvements.
Deal terms and financing
The base price is subject to customary adjustments. Comscore used part of the proceeds to repay in full about $40.1m under its financing agreement with Blue Torch Finance.
Regulatory approvals and timing
The sale was signed and completed on the same day, according to Comscore's filing.
Market context
Comscore acquired Rentrak in 2016. The movies business tracks theatrical box office data globally and is used by studios and cinema chains.
