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Visana buys online insurer Simpego

Pax sells its majority to focus on its own pensions brand online, while Visana builds up its property and casualty business.

M&A News deals deskFinancials / Insurance · Switzerland, Europe5 Aug 2026

Visana agreed on 5 August to take full ownership of Simpego, the Swiss online insurer founded by Pax and Die Bayerische in 2016.

Simpego website: simpego.ch

Why Visana Allgemeine Versicherungen AG is buying Simpego Versicherungen AG

Visana wants to expand its property and casualty insurance business. Pax said the sale fits its strategy of growing profitably in its core pensions business and running its online business exclusively under its own brand.

Deal terms and financing

Visana Allgemeine Versicherungen is buying Pax's 61.33% stake, Die Bayerische's minority holding and the shares of all other minority shareholders. The parties agreed to keep the price confidential.

Regulatory approvals and timing

The deal required FINMA approval, which was granted; Pax announced completion on 7 October 2026.

Market context

Simpego reported gross written premiums of CHF 55.3m in 2025. Existing policies continue unchanged and about 75 jobs are retained.

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