M&A NEWS
M&A News/Deals 2026/Technology

Playlist and EGYM merge in US$7.5bn fitness-technology deal

Affinity Partners leads $785m of new equity to combine the owner of ClassPass and Mindbody with a German maker of smart strength machines.

M&A News deals deskTechnology / Fitness technology · Germany, Europe15 Jan 2026

Playlist, the Vista Equity Partners-backed owner of Mindbody, ClassPass and Booker, agreed on 15 January to merge with EGYM, the German maker of connected gym equipment and operator of the Wellpass corporate wellness marketplace.

EGYM website: egym.com

Why Playlist (backed by Vista Equity Partners and Affinity Partners) is buying EGYM

The companies said combining Playlist's booking and studio-management software with EGYM's equipment, training software and corporate wellness network would create a broader operating system for gyms, studios and employers, with network effects across both customer bases.

“This merger represents a pivotal moment for both our companies”Fritz Lanman, Chief Executive, Playlist

Deal terms and financing

The deal valued the combined enterprise at $7.5bn and was accompanied by $785m of new equity led by Affinity Partners, with participation from Vista Equity Partners, Temasek and L Catterton. A standalone price for EGYM was not disclosed.

Regulatory approvals and timing

Closing was subject to customary regulatory approvals. The companies announced completion on 31 March 2026.

Market context

EGYM, co-founded by chief executive Philipp Roesch-Schlanderer, sells smart strength equipment and AI-driven training programmes. At announcement the two groups reported combined net revenue of more than $800m.

More Germany M&A news

All Germany deals →