Nielsen agreed on 6 August to acquire DoubleVerify, which verifies media quality and campaign outcomes for advertisers, in an all-cash deal valued at about $2.15bn.
Why Nielsen Holdings is buying DoubleVerify
Nielsen said the combination would give clients verified, independent data across the advertising process and extend its solutions to companies responsible for more than $300bn of ad spending.
Deal terms and financing
DoubleVerify holders will receive $13.60 per share in cash, a 30% premium to the 60-trading-day VWAP as of 5 August. The merger is with Neptune BidCo US, the parent of Nielsen Company (US).
Regulatory approvals and timing
Closing is expected by the first quarter of 2027, subject to DoubleVerify shareholder approval and regulatory clearances; DoubleVerify filed its definitive proxy in late September.
Market context
The combined company is expected to generate more than $4bn of revenue on a pro forma basis. DoubleVerify's shares will be delisted from the New York Stock Exchange on completion.
