New Wave Group agreed on 31 August to buy uhlsport, the German team sports supplier behind the uhlsport and Kempa brands.
Why New Wave Group AB is buying uhlsport GmbH
New Wave said the deal makes it a more complete team sports supplier: Craft Sportswear, which has agreements with about 5,000 European clubs, can add uhlsport and Kempa balls, shin guards, goalkeeper gloves, handball resin and shoes, while uhlsport can offer its clubs, national teams and federations New Wave's merchandise brands.
Deal terms and financing
The share deal is based on closing accounts at 30 September 2026, and financial details will be disclosed with New Wave's third-quarter report or by the end of November. New Wave does not expect a material short-term effect on its earnings or cash position.
Regulatory approvals and timing
Competition authorities approved the deal and it completed on 1 October 2026.
Market context
uhlsport is headquartered in Balingen, Baden-Württemberg, with warehouses in Balingen and Bisingen and subsidiaries in France, Sweden and Spain. The sellers are its founding family, who said it was important that the Balingen site would be retained.
