M&A NEWS

Authentic Brands eyes takeover of Mattel

Authentic Brands approached Barbie maker Mattel about a takeover that could top $20 a share, per the WSJ.

M&A News deals deskConsumer / Toys · US1 Oct 2026

Authentic Brands Group approached Mattel about a takeover that could value the toymaker at $6bn or more, the Wall Street Journal reported on Oct 1.

Mattel website: corporate.mattel.com

Market context

Mattel shares rose about 18%. There is no formal sale process, and Mattel is in a CEO transition as Ynon Kreiz leaves for Paramount Skydance.

Sources